A custom proposal outlines my services based on your needs. I’ll usually share a custom proposal for clients after we’ve had a free discovery call. In the call, I ask a bunch of questions that help me gauge what you need and how I can help you grow. The purpose of the proposal is…
If this doesn’t sound like you, you will want to keep reading. Your IG bio introduces you to audiences who might not know you. It should be simple and easy for people who are stalking your profile to figure out who you are and what benefit they can gain from following your account. This…
I’ve been studying Peloton’s brand strategy for a while and I think they could benefit from a really cool influencer event to strengthen their partnership with TikTok Fitness. Now, don’t get me wrong, I know in one of my previous posts I said influencer trips are dead. But I do think that there are…
You’re Ready for a Social Media Manager If… You have your branding solidified. It’s important to ensure you have systems and specific goals in place. A client who has an established brand suite and positioning is in a great spot to get started on social media strategy. You have a vision for your brand,…
I don’t want you to go viral. Okay, okay, it would be pretty great if you did. But going viral shouldn’t be your goal. So many brands just want to “go viral.” Going viral just for the sake of going viral isn’t going to bring in the right type of audience for your brand.…
You’re burning out your followers with your sales pitch. So many business owners are making this mistake on social media. Here’s how you can stand out by making these subtle changes to your strategy and perspective. No one wants to be told to do something outright. Think about it. It’s like when your parents…
Struggling with your Instagram’s searchability? You’re going to want to bookmark this. Your bio is the first impression of your brand. It’s your chance to show potential customers and your audience who you are, what value you bring to the table, and why they should follow you. This is where you can introduce followers…
You heard it here first: parasocial relationships are all the rage these days. Audiences want to believe that the person on the other side of the screen is real and authentic. Whether you have a personal brand or a product based business, building that relationship with your followers is key to building brand loyalty…