engagement

  • What’s Included in a Custom Proposal?

    A custom proposal outlines my services based on your needs. I’ll usually share a custom proposal for clients after we’ve had a free discovery call. In the call, I ask a bunch of questions that help me gauge what you need and how I can help you grow. The purpose of the proposal is…

  • I Don’t Want You to Go Viral

    I don’t want you to go viral. Okay, okay, it would be pretty great if you did. But going viral shouldn’t be your goal. So many brands just want to “go viral.” Going viral just for the sake of going viral isn’t going to bring in the right type of audience for your brand.…

  • Why isn’t anyone engaging with your content?

    You heard it here first: parasocial relationships are all the rage these days. Audiences want to believe that the person on the other side of the screen is real and authentic. Whether you have a personal brand or a product based business, building that relationship with your followers is key to building brand loyalty…