Gen Z might be intimidating, but we’re growing our purchase power everyday and forming our purchase habits now. Gen Z is a crucial demographic that shouldn’t be overlooked. Sure we might be obsessed with Brat summer and make up a new aesthetic every other day, but most of the time, the “new” Gen Z…
I don’t want you to go viral. Okay, okay, it would be pretty great if you did. But going viral shouldn’t be your goal. So many brands just want to “go viral.” Going viral just for the sake of going viral isn’t going to bring in the right type of audience for your brand.…
You’re burning out your followers with your sales pitch. So many business owners are making this mistake on social media. Here’s how you can stand out by making these subtle changes to your strategy and perspective. No one wants to be told to do something outright. Think about it. It’s like when your parents…
You heard it here first: parasocial relationships are all the rage these days. Audiences want to believe that the person on the other side of the screen is real and authentic. Whether you have a personal brand or a product based business, building that relationship with your followers is key to building brand loyalty…