If this doesn’t sound like you, you will want to keep reading.
Your IG bio introduces you to audiences who might not know you.
It should be simple and easy for people who are stalking your profile to figure out who you are and what benefit they can gain from following your account.
This is your chance to tell them EXACTLY what you want them to do.
You should have a strong call to action (CTA) in your bio that encourages people to click to your offer. Simplify it for your audience and make sure the link in your bio matches your offer.
Consider what your offer is. For example, let’s say you’re a clothing boutique that wants to increase clicks to your site and you are selling a new jewelry collection.
You’ll want to give your audience a reason to click.
Try using a CTA that entices people to check out the specific offer like these examples:
- Shop our new jewelry drop
- Find your fav fall necklace today
- Shine in our latest fall jewelry
- Limited time only: 10% off all rings
- Explore Euro-Summer inspired jewelry
Your social media profile should work for you.
It’s all about working smarter, not harder. A strong CTA in your bio can help drive traffic to your offers without you actively having to work too hard to make it happen.
Make sure you’re using engaging action verbs to encourage followers to click on your links. You don’t need too much fluff – keep it straight to the point.
Want to learn more about how to improve your social media presence? Let’s work together!
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