You’re burning out your followers with your sales pitch.
So many business owners are making this mistake on social media. Here’s how you can stand out by making these subtle changes to your strategy and perspective.
No one wants to be told to do something outright.
Think about it. It’s like when your parents told you to clean your room before your friends came over. You were going to do it until they kept telling you to do it over and over again. Attracting organic in-bound leads is the exact same thing.
Show, don’t tell your value to your target audience.
People are interested in relatability and the usefulness of investing in your product or service. Take them behind the scenes of how you develop your product, show off your employees at the office, or vlog a customer’s POV of using your service. Once they can see what it’s actually like to benefit from your business, they will be more receptive to sales offers.
Let’s be real, people aren’t following businesses who throw a sales pitch in their face. They want to feel connected or drawn to the brand. Creating a relationship with your audience will result in higher quality leads and a stronger knit community of people within your target audience who have developed brand loyalty.
Don’t be afraid to partake in fun trends that make sense for your brand and show off your personality in your content! Audiences love knowing who is behind the brand before investing their time and money into a product or service.
Did you find this helpful? Let’s work together to build your ideal community of clients!
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